That seems to be the message in banning toys in kid's meals. Mickey D's, BK, et al. are the pusher man. You can't resist that sweet, sweet burger and fries. And the toy? That's the icing on top. It practically turns a kid's meal into sherm. Parents have no culpability here, right?
Parents have a duty to say "No" (unlike three year olds that enjoy saying it just to frustrate Mommy & Daddy). That's what makes us parents. Yes, advertising works. But to suggest that we as human beings are helpless against it's powers is both sad and wrong. At what point are we in charge of our own lives? Responsible for our decisions? Increasingly less, it seems.